Celebrating 100 Years of Heiser |
We're sharing a century of stories, moments and memories. |
Your car has seen it all. From the awkward first date that eventually turned to "I do," to the terrifying drive home with your newborn in tow - and every spill, speeding ticket, and misheard lyric in between. Every car has a story to tell - and believe it or not, so does every car dealership. The Heiser story begins in 1917. Advances in mass production made cars affordable, reliable and accessible and everyday people began trading in their horses for horsepower. You could stop into our Heiser dealership at 7th and Wisconsin and buy a brand new, shiny black Ford Model T for only $360.
It was in those early days that Heiser earned its reputation for integrity. During WWI, auto manufacturers diverted resources to help further the war effort, which left a vehicle shortage on the home front. Even then, Walter Heiser, founder of Heiser Automotive, was determined to do things the right way rather than the easy way by maintaining a strict "first come, first served" delivery list. This trust and honesty helped build generations of loyal customers. So much so that by 1938, Heiser was responsible for a one-quarter of all Ford sales in the Greater Milwaukee area.
In 1954, a tenacious but inexperienced young man by the name of Sam Scaffidi applied to be a salesman at Heiser Automotive. Although he didn't get the job, Scaffidi did find his drive. Wanting to earn his experience, he set out to get the toughest sales job at the time: selling Kirby vacuum cleaners. He was a success. A year to the day after being turned away, Sam Scaffidi joined Heiser as a salesman - and 19 years later, he bought the company.
Under the leadership of Sam Scaffidi, Heiser Automotive became one of the largest and longest-running dealership groups in the Milwaukee area. Over the next four decades, it would grow from a single Ford dealership to four new car dealerships selling Ford, Lincoln, Toyota, Chevrolet and Cadillac vehicles as well as a pre-owned dealership.
Now in our 100th year, Heiser Automotive continues to be a well-known and trusted name in the automotive sales industry. Still owned and operated by the Scaffidi family, we proudly embrace our history of integrity, tenacity and value that has helped drive us to a century of success.
That's the Heiser story. Today's the day to share yours. Over the next few months, we'll be introducing Auto Biographies, a video series that celebrates our 100-year legacy with real stories of trusted cars told by great people.
Every car has a story to tell. We'd love to hear yours. Email us at autobiographies@heiser.com |
See How We Make the Difference at Heiser Lincoln, Providing Lincoln Drivers from Glendale, Milwaukee, Wauwatosa, Mequon and Menomonee Falls With a Quality Experience
There are so many ways that we appeal to our customers, and it all starts with offering you a comprehensive dealership experience here at Heiser Lincoln. You get all your bases covered from the moment you walk in, and have us to help you every step of your journey as you own your vehicle.
We provide you with many standout new Lincoln models, while you can also find a quality selection of used cars, as well. No matter what, you're going to find something that you want to drive off in. Along with that, we help you find a way to pay for your new or used ride with car loan and Lincoln lease options, and work with you the entire time to find the best plan possible.
But, we also provide more than selling or leasing a vehicle to you. All car owners can take advantage of our onsite car service and maintenance department. Our team is highly-trained, and use the latest technology, tools, equipment and Lincoln parts when we work on your vehicle, to give you a standout experience, and a long lasting ride that is properly cared for.
Throughout it all, you can count on Heiser Lincoln to give you the experience you desire. If you're interested in taking a closer look at any of the vehicles we have here in our showroom, you can stop in and check them out. We're located at 1700 W Silver Spring Drive Glendale, Wisconsin, and a short drive away from Milwaukee, Mequon and Menomonee Falls, and look forward to seeing you!
About Your Local Lincoln Dealership
We've been in business for about 100 years. That's a century's worth of helping customers find new and used vehicles, reliable auto repair service, and providing top-tier customer service for our shoppers in Glendale, Milwaukee, Mequon, Menomonee Falls, and Wauwatosa, WI. But how have we managed to remain in business for so long? To answer that, we'll tell you a little bit more about who we are.
The Heiser Difference
Your experience starts as soon as you enter our facility. Upon entrance, you'll always be greeted with a welcoming smile and handshake. If you came to find a great new Lincoln, a quality pre-owned vehicle, or auto repair, we'll be sure you leave with all of your questions answered. And all issues resolved. We operate during convenient hours, which makes it easy for you to stop by after work, before work, or on your lunch break.
New and Used VehiclesIf you're visiting because you're interested in a new Lincoln Navigator or Lincoln Aviator, you'll appreciate our transparent and upfront pricing. We don't move the goalpost with our prices, and what you see online is what you'll get when you arrive. And to help save time, we offer a complete online buying process. You can get pre-approved for financing and complete your credit application in minutes. It's a streamlined buying process designed to put you in the driver's seat as quickly as possible.
Auto Repair and MaintenanceOur factory-certified service advisors and technicians will keep your vehicle running smoothly in Milwaukee. Our lobby is designed to make your short stay as comfortable as possible. From seating and entertainment, we'll help you relax while we tackle your same-day maintenance services. We also provide loaner vehicles or a shuttle service if you'd prefer to wait from home. Or your vehicle will be out of commission for more than a day. Competitive pricing, professionalism, and integrity are what make our auto repair facility a preferred location near Mequon.
Heiser Lincoln
So, now that we've told you a little bit about us, how about you tell us a little bit about you during your next visit? We'd love to get to know you better-and help you find the answers you're looking for. Quality service, a friendly attitude, and excellent new and used vehicles. What more could you ask for at Heiser Lincoln in Glendale.