1700 W. Silver Spring Drive
Directions Glendale, WI 53209

  • Sales: (414)228-5700
  • Service: (414) 577-1641
  • Parts: (414) 577-1642


Lincoln Black Label Offers You The Chance to Personalize Your Lincoln Vehicle

You've reached a point in your life where you can treat yourself to the highest levels of the car ownership experience. That's why we're honored to introduce you to the Lincoln Black Label program, which the ultimate expression of design and personalized service.

Within this program, you have your very own concierge that's dedicated to guiding you through the experience, from start to finish. You can choose to take advantage of a mobile Lincoln showroom that comes to your location, or to visit our in-dealership studio that boasts a private "fitting room".

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Explore the 2019 Lincoln MKC Crossover SUV

At Heiser Lincoln, we're excited to tell our Milwaukee, Mequon, and Menomonee Falls customers that the new 2019 Lincoln MKC compact crossover SUV is now available at our Glendale showroom. Featuring an abundance of personality, with the handsome design and performance you've come to expect from a Lincoln product, the 2019 Lincoln MKC is more-than-capable of taking on the best that its Japanese and German rivals have to offer.

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Lincoln Navigator Triumphs in the J.D. Power APEAL Study

When you’re in the market for a well-equipped luxury SUV, the search shouldn’t take you beyond the exciting new iteration of the Lincoln Navigator.

The 2018 models here at Heiser Lincoln have proven to be among the most popular across the country, and their critical success continues with the J.D. Power Automotive Performance, Execution and Layout study. The Lincoln Navigator wins praise for its adjustable drive modes and available Perfect Position seats, which push the large SUV towards a rewarding ride quality and passenger comfort.

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Settle for 5-Star Safety with a New 2018 Lincoln Navigator

Are you interested in the perfect luxury SUV for you and your family to commute in?

Here at Heiser Lincoln, we’ve been proud to offer the superb 2018 Lincoln Navigator to our local Glendale drivers. With its capable performance and ride quality, as well as a suite of top-notch technologies, this latest iteration of the Lincoln Navigator has had no trouble standing out from its competitors. Perhaps most importantly, this newest SUV model has also earned a five-star safety rating from the NHTSA, making it the only vehicle in its class to do so.

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The Lincoln brand knows how to do luxury seats

Today at Heiser Lincoln, we want to focus on a part of the vehicle that is often ignored, but one that the Lincoln brand does a great job refining: the seats.

Seats are easy to overlook, especially when they have large touchscreens and panoramic moonroofs to contend with, but they're quite possibly one of the most important parts of the cabin! The proper seats make your commute or multi-hour rides extra enjoyable and they help provide proper ergonomics; bad news for the chiropractor's paycheck but good news for you!

Here are the three types of seats you can…

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3 Lincoln vehicles that are ready to help you enjoy summer

Choosing a vehicle that fits your lifestyle is important, and at Heiser Lincoln we have a great selection of new Lincoln sedans and crossovers/SUVS. With summer officially here and in full-force, here are a few of our favorites that will help you enjoy the season.

The Retired Travelers

Retirement is a beautiful thing. You get to create your own schedule, spend Monday mornings reading the paper and drinking coffee for as long as you want, and you get to go wherever you want, whenever you want. If this summer you're eager to visit your family that is spread…

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Lincoln Aviator Preview Gives Insight to Potential Lincoln Innovations

Wondering what to expect from forthcoming Lincoln models? Then take a closer look at the previews like the new Lincoln Aviator. Unveiled at the New York Auto Show last month, this prototype effectively demonstrated to the audience in attendance what the brand is planning for future vehicles. This SUV in particular showcased many new features, a few of which are described below.

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Get Ready for the Lincoln Aviator

While we're big fans of Lincoln, there's a conspicuous absence from their lineup: they're missing a plug-in hybrid. Fortunately, Lincoln is full of surprises, and their most recent one is the Lincoln Aviator. Recently unveiled at the New York International Auto Show, the Lincoln Aviator will be a three-row Lincoln SUV with an available plug-in hybrid option.

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Complimentary Pickup and Delivery

We know that you have a busy schedule. When your vehicle needs service, you don't have time to drive it to the dealership and wait around; you have places to be. That's why Lincoln offers complimentary pickup and delivery with their new vehicles. Lincoln lets you cut down on the time you spend and the dealership, and lets you focus on doing what you enjoy.

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